There are aspects of managing a bar or restaurant that demand significant time and attention—endless bottle counts, calling your reps to place orders, and analyzing your profit and loss reports are just a few. And, of course, these are important parts of running a successful bar or restaurant.
But often, when we’re focusing on these jobs, the seemingly less important things get pushed aside—things like online marketing for your business. But you know what? Neglecting your online presence could do just as much damage to your bar’s profitability as an incorrectly counted inventory.
Marketing your bar online will help you build your digital brand and presence, attract more customers, and delight the ones you have to encourage their return.
Starting this online marketing program isn’t hard. All you need is dedicated time and some help along the way.
BevSpot’s first, second and third eBooks discussed the essential parts of bar management and the steps to running a more profitable beverage program.
Now, for our fourth, we’re stepping out from behind the bar and exploring another issue that will help you run a better business: marketing your bar or restaurant online.