You might have noticed it’s getting harder to find staff in today’s market.
Maybe, like the fishing industry, bars and restaurants have depleted some of their resources. Some industry professionals believe this is the case; others disagree. But, like any resource, hospitality employees must be protected, and plans should be implemented to make sure they remain a sustainable resource.
Over the years, the hospitality industry has received a bad reputation for high turnover and a shallow talent pool. Why is this? Most establishments will be quick to say it’s not their fault, it’s the other restaurants out there that are careless in their management practices.
Well, let’s see if our industry’s practices truly are part of the solution, or part of the problem.
In the same way that you carefully craft your brand, you need to craft your culture in a way that attracts top talent, especially if you are to stand out in a crowded market.
First impressions go both ways—you might judge an applicant by their appearance and other clues before you even look at their resume, and you can bet that potential employee is also judging you by your demeanor and the atmosphere and physical condition of your restaurant.
The question really boils down to this: have you created a restaurant that people want to work at?
Here are some ways to start:
If we are to make this industry appealing to the younger generations, we need to develop and maintain a professional perception of the industry. Reality TV shows have tainted our image. But we all know that chefs yelling and screaming at staff is very rare in the real world. Most owners, managers and chefs are good people, it’s just that the bad ones get more press.
The best thing to do is set the bar high for yourself, first. You have to raise your standards. You have to expect more from yourself than you do from others. When you step up to be the leader they expect, you’ll see the culture turn around. Soon, you’ll start to see the quality of applicants raise and you’ll find your business attracting (and retaining) top industry talent.