BevSpot thought this World Series win would be a great opportunity to take a deep dive into the Brave’s hometown’s liquor ordering habits. What spirits do restaurant-goers in the Big Peach love, and which brands are favored?
To start off, let’s touch base on the data used in this deep dive. We’ll explore data from all Atlanta-based BevSpot accounts, over the period beginning opening day, April 1st, until your World Series Win. Including any liquor and spirits, Atlanta’s ordering composition breaks down as follow:
Most surprisingly about Atlanta is a seemingly unquenchable thirst for tequila, and a big shout-out to a certain Atlanta taco group for pushing impressive amounts of it. As well as copious volume, there were nearly 200 different varieties ordered across all accounts. Aside from well tequila, Casamigos Blanco and Patron Silver make up the second and third most ordered liquor in the Atlanta area (respectively), with Don Julio Silver at fifth most popular by volume. Clearly, Atlanta’s got good tastes in tequila with all of those being higher-end brands.
Vodka is well represented in Atlanta, no surprise there, with Tito’s representing over a third of the vodka by volume ordered for BevSpot accounts in Hotlanta. Interestingly, vodka is the overall most popular ordered liquor in Georgia, narrowly ahead of tequila and whiskey by volume. We also see an above-average amount of brandy and cognac ordered in Atlanta. It’s almost three times as much as World Series second-place winner Houston, carried by Atlanta’s love for Hennessy cognac products. Hennessy VS is in fact the sixth most ordered liquor by volume for the city.
Being a part of Southern Appalachia, we figured it’d be good to go into more detail on Atlanta’s whiskey culture. Despite Irish whiskeys being popular across the U.S. (Jameson was the fourth most popular liquor by volume for Atlanta), a thirst for small-batch bourbons like those made by ASW Distillery and Savannah Bourbon helped bourbon dominate the top whiskey subcategory.
Finally, what brands are popular? Just as the Astros only made it to game six against the Brave’s, we’ll list Atlanta’s top six brands.
Got any insights you’re curious about or want to harness your own data to help your restaurant run better? Check-in with one of BevSpot’s representatives to talk about data-driven features like variance reports, expected inventory, or profitability reports down to the minute.