If you didn’t already know, this week is Negroni Week, a time to celebrate one of the most iconic cocktails in the bartending world. As venues and establishments across the world use this time to help raise money for meaningful causes and stir up their own inspired versions of the Italian cocktail, we here at BevSpot thought that we would celebrate Negroni Week in our own way.
Being obsessed with data and providing helpful insights into beverage programs, we collected and aggregated the ordering data of our users that feature an Italian-themed beverage program. Let’s break it down.
The following material aggregates a year’s worth of ordering data ending in March 2017. All figures represent percentages of orders in dollar terms.