Because we’re based in Boston, we here at BevSpot take our St. Patrick’s Day drinking very seriously. So seriously that, in celebration of this auspicious day, we wanted to see how other American cities fare at getting their Irish on. We did this by comparing their consumption of a go-to St. Patrick’s Day beverage: Guinness.
Guinness has been a staple of St. Patrick’s Day drinking for almost as long as it’s existed. First brewed in Dublin’s St. James’ Gate Brewery in 1759, it’s generally considered a staple of Irish cuisine by most Irishmen and women. It’s known globally for its iconic dark color and thick, creamy texture. And with sales in over 120 countries, it’s one of the most successful beer brands internationally and easily the best-selling alcoholic drink in Ireland proper.
We were curious to see how Guinness actually performs amongst our users. Let’s break down the performance of this historic beer.
The following material aggregates 2016 and early 2017 on-premise beer order data from about 300 BevSpot users across ten major metro areas. All figures represent percentages of orders in dollar terms.