Here at BevSpot, we love data. Especially the kind that reveals bar and restaurant industry insights. In this case, we’re looking at trends related to the profitability of some of our country’s most popular cocktails.
Our previous analyses of bar profitability data looked at the industry’s overall profitability metrics. We found that the average pour cost, the preferred measure of efficiency for beverage programs, is around 15% for spirits and cocktails. This means that before paying wages and rent, the median BevSpot bar is getting an 85% gross profit margin on their Moscow Mule.
Actually, that’s a lie. The 15% aggregate pour cost measures general profitability for individual establishments, but it represents an average of all the various drinks being sold by those bars. Costs and pricing can vary widely between drinks, especially cocktails—the profit margin on a bar’s Negroni recipe almost certainly won’t be the same as that of an Old Fashioned.
Knowing the costs and profit margins of various recipes is critical for designing and pricing a successful drink menu. In this and a few upcoming articles, we’ll be crunching these numbers for a range of common cocktails, and we’ve turned it into a complete cocktail profitability report. To make comparing between drinks easy, we broke down these recipes based on the liquors they contain.
To find the profit margins that BevSpot users are pricing into their menus, we compared their drinks’ list prices to their unit costs before adjustments for spillage and comped drinks. We also estimated the basic cost of each recipe by comparing users’ unit costs after those adjustments. Doing this allows cleaner comparisons between each cocktail on two metrics: typical profit margins, and typical unit pour costs.
We’ve looked at sales data from nine metro areas across the United States to see which popular cocktails are the most and least profitable for bars. Here’s what we found for six vodka-based classics.